The Ordinary: Retinol mistake that’s sabotaging your glow-up over 30

The Ordinary retinol mistake — The Ordinary Retinol 0.5% in Squalane.

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You’ve done your research. You know that after 30, your skin’s natural collagen production starts to slow down, and you’ve heard that retinol is the gold-standard ingredient to combat fine lines, wrinkles, and dullness. You’ve even invested in a powerhouse product like The Ordinary Retinol 0.5% in Squalane. You’re ready for that glow-up.

But what if I told you there’s one common, seemingly innocent mistake that could be completely sabotaging your results? It’s not about the retinol itself—it’s about what comes before it. Let’s dive into the #1 retinol mistake for the over-30 crowd and how to fix it for good.

The #1 Retinol Mistake: Inadequate Cleansing

You might be thinking, “I cleanse my face every night!” And you probably do. But if you’re wearing sunscreen (which you absolutely should be!) or makeup, a quick water-based cleanser often isn’t enough. Oil-soluble impurities like sebum, pollution particles, and long-wear makeup form a barrier on your skin. If you don’t thoroughly remove this barrier, your retinol can’t properly penetrate.

Think of it like trying to water a plant with a thick layer of dried mud on top of the soil. The water just beads up and rolls off. Similarly, your retinol serum sits on top of debris-clogged pores, leading to uneven application, potential irritation, and, most frustratingly, lackluster results. For skin over 30, which can be more prone to dryness and slower cell turnover, ensuring optimal product absorption is non-negotiable.

Why This is Especially Crucial Over 30

Our skin changes in our 30s. It’s a fact of life. Here’s why a proper cleansing routine becomes mission-critical when incorporating active ingredients like retinol:

• Slower Cell Turnover: Our skin’s natural exfoliation process slows down, meaning dead skin cells accumulate more easily on the surface, creating an additional barrier.
• Increased Dryness: Hormonal shifts can lead to drier skin. Harsh or ineffective cleansing can strip the skin’s natural oils, compromising its barrier function and making retinol more irritating.
• Focus on Prevention: Your 30s are prime time for preventative anti-aging. You want every drop of your potent serums to work as effectively as possible.

Using a product as effective as The Ordinary Retinol 0.5% in Squalane on a poorly prepped canvas is like using a high-performance engine with clogged fuel lines. The potential is there, but it’s being stifled.

The Simple Solution: The Double Cleanse

The fix for this major retinol mistake is beautifully simple: double cleansing. This two-step method ensures your skin is perfectly clean, balanced, and ready to receive the active ingredients in your skincare routine.

Step 1: Oil-Based Cleanser or Cleansing Balm

An oil-based cleanser is specifically formulated to bind to and dissolve oil-based impurities like sunscreen, makeup, and excess sebum. It cleanses without stripping the skin. Massage a generous amount onto dry skin with dry hands for about 60 seconds. You’ll feel makeup literally melting away. Then, emulsify it with a little water and rinse thoroughly.

Step 2: Water-Based Cleanser

Follow up with a gentle, water-based cleanser. This step removes any remaining residue, sweat, and water-based dirt. It ensures your skin is perfectly clean and free of any film that could hinder absorption. Look for a cleanser with a low pH that supports your skin’s natural acid mantle.

This one-two punch of cleansing is the ultimate prep work. It ensures the retinol you apply next can travel deep into the skin where it needs to work its magic, rather than sitting on top of a layer of yesterday’s SPF.

How to Use The Ordinary Retinol 0.5% in Squalane Correctly

Now that your canvas is perfectly clean, it’s time to apply your retinol. Here’s a step-by-step guide to using this product for maximum efficacy and minimal irritation.

1. Start on Dry Skin: After double cleansing, pat your face completely dry with a clean towel. Retinol applied to damp skin can increase penetration and potentially cause more irritation.
2. Dose Carefully: Shake the bottle well. This formulation is a suspension, so shaking ensures the retinol is evenly distributed. Dispense a pea-sized amount—this is enough for your entire face!
3. Application Technique: Dot the product on your forehead, cheeks, nose, and chin. Gently smooth it over your face and neck, avoiding the immediate eye area and the corners of your mouth and nose. There’s no need to rub it in vigorously.
4. The Sandwich Method (For Beginners or Sensitive Skin): If you’re new to retinol or have sensitive skin, try the “sandwich” method. Apply a light layer of moisturizer first, then your retinol, then another layer of moisturizer. This buffers the retinol and can help reduce irritation.
5. Follow with Moisturizer: Wait a minute or two for the retinol to absorb, then slather on a nourishing moisturizer. The squalane in this formulation is hydrating, but a moisturizer will help lock in hydration and further support your skin barrier.
6. SPF is Mandatory: Retinol makes your skin more photosensitive. Applying a broad-spectrum SPF 30 or higher every single morning is not optional. This protects your skin and safeguards all the hard work your retinol is doing overnight.

Start by using it 1-2 times a week, gradually increasing frequency as your skin builds tolerance.

Other Common Retinol Mistakes to Avoid

While cleansing is the big one, here are a few other pitfalls that can derail your retinol journey:

• Using Too Much, Too Soon: Overloading your skin leads to irritation, redness, and peeling (the dreaded “retinol uglies”). Slow and steady wins the race.
• Mixing with Incompatible Actives: Avoid using retinol in the same routine as other potent actives like Vitamin C, AHAs/BHAs, or benzoyl peroxide. This can cause significant irritation. Use them on alternate nights or split them between AM and PM routines.
• Skipping Moistur
  

  Final Thoughts + CTA

  If you’re ready to try The Ordinary Retinol 0.5% in Squalane, here’s the quick link:
  Shop The Ordinary Retinol 0.5% in Squalane. Pair consistent use with smart routines and you’ll see the best results.