Editorial Policy

EiwayShop publishes buyer-intent beauty content focused on comparisons, checklists, practical routines, and product decision support. Articles should help readers decide whether a product category or product type fits their needs.

No unsupported medical claims.
No fake ratings, fake testing claims, fake user reviews, or invented dermatologist approval.
No copied retailer descriptions.
Affiliate disclosure must appear near recommendations and purchase buttons.
Product recommendations must be reviewable and source-backed before publishing.

Language should stay careful: products may be described as suitable for, designed for, best for, or potentially helpful for a practical routine when supported by product information.

Editorial quality checklist

Original commentary is present.
Clear buyer intent is present.
Affiliate disclosure appears near recommendations.
No unsupported medical claims.
No copied retailer descriptions.
At least three internal links are included.
A useful comparison table or checklist is included.
No fake ratings or fake testing claims.
Links work and are reviewable.
Title and meta information are prepared.
URL slug is clean.
Content is not thin.
Clear last updated date is present.